April 15

5 Psychological Biases to Trigger Attraction Effortlessly


This article will raise a few eyebrows because some of the biases come across as positive and some of them come across as negative. For example, what is the Fundamental Attribution Error in social psychology? People are more likely to attribute someone else's actions to their personality rather than taking into account the situation they are facing.

In social psychology, there are MANY cognitive biases that we aren't talking about because quite frankly there are many cognitive biases that would take too long to get in to. The misinformation effect is the tendency for memories to be heavily influenced by things that happened after the actual event itself. This article will illustrate the most common types of cognitive biases.

That means we are solely focusing on the cognitive biases that influence how we perceive others on how we favor women and how women favor men in social dynamics. Let me rephrase that, all of these biases come from social psychology. You will learn about common cognitive biases. When assessing research—or even one's own thoughts and behaviors—it's important to be aware of cognitive biases.

What are Cognitive Biases?

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The idea of cognitive bias has been around since the 1970s. Today, there are more than 150 different cognitive bias examples, with more being added to the list all the time.

Choice overload is very real. Why do we have a harder time choosing when we have more options? Cognitive Dissonance. Why is it so hard to change someone's beliefs? Commitment Bias. Why do people support their past ideas, even when presented with evidence that they're wrong? Confirmation Bias. These are just a few cognitive biases based on human behavior.

Confirmation bias refers to the brain's tendency to search for and focus on information that supports what someone already believes, while ignoring facts that go against those beliefs, despite their relevance.

This is one that we all tend to do. “You're actively seeking out or you automatically pay attention to things that confirm your own beliefs,” explains Dr. Prewitt. “If you believe something, you're actively going to seek out other people who believe the same thing.”

What is attribution bias? Attribution bias occurs when someone tries to attribute reasons or motivations to the actions of others without concrete evidence to support such assumptions. For example, the halo effect means you attribute qualities to good looking people, it overrides all logical and rational manner, meaning, this is why looks sometimes matters in dating.

What is an unconscious or implicit bias? People are naturally biased—they like certain things and dislike others, often without being fully conscious of their prejudice. Bias is acquired at a young age, often as a result of one's upbringing. This unconscious bias becomes problematic when it causes an individual or a group to treat others poorly as a result of their gender, ethnicity, race, or other factors.

Cognitive Bias – The Halo Effect

You obviously know about the physical attractiveness stereotype. In fact, I fully own that my blog falls in to this category. This is one of those types of cognitive biases from research suggests that looks are important which I'll cover later. Like I said, this article is diving deep in to cognitive biases.

If you are a reader of my blog, you know good looks is important for high quality women. However, what you don't know is that women size you up in a SNAP SECOND. How they know is how you carry yourself.

What I want you to understand about all of these cognitive biases from here on forward we have to understand something about heuristics in social psychology. It's important to note that the halo effect is a subtype of confirmation bias. [R]

Why do we have to understand this? Well, do you remember when I said that women know within a SNAP SECOND on where you're at on the social hierarchy? This is what you want my friend. You want to understand how women decide on if they will see you as someone she can mate with.

What is Anchoring Bias?

So for that reason, we must have the knowledge of human decision-making process. You see this is when you get compliance from women. When you have a halo placed on yourself by a woman, she see's you as higher value.

Why do we prefer doing something to doing nothing? Why do we rely on our current emotions when making quick decisions? Why do we prefer options we know? Anchoring Bias.

Anchoring bias is the tendency to rely too heavily on the very first piece of information you learn. For example, if you learn the average price for a car is a certain value, you will think any amount below that is a good deal, perhaps not searching for better deals.

The anchoring bias and how it's applied in social psychology is why a lot of women base their opinion of you off of how you look. I will cover this a little later, all I will say for now is don't get butt-hurt about this.

Need I remind you guys that I will touch upon what I believe is overlooked in social psychology. It is related to a cognitive bias but it's not the same, called a heuristic.[R]

What is a Heuristic?

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A heuristic is a mental shortcut or a ‘rule of thumb' that helps guides our decisions without thinking. Do you see why this is useful to know in social psychology and how powerful it can be for women to know within three seconds of your social standing?

The availability heuristic is a mental shortcut that allows us to make decisions more quickly, by estimating the probability of something happening based on the examples we can think of. It can result in illogical and irrational decisions, and it can cause you to misjudge risks and threats.

It requires no thought, it's not thinking. Women want to know where you fit on the social hierarchy. You see there is a cheat code called social proof bias that I am going to cover later in this article that positions you even HIGHER in her mind!

That is the Halo Effect in action and understanding heuristics is how they can judge where you are on the social hierarchy. Women don't want to think, they just want to know you are masculine because they will test your masculinity.

Knowing you tend to overestimate your abilities will help you think more objectively and avoid poor decisions. Don't make poor decisions and take her tests to heart. Instead, hold your frame and maintain that stoic mindset.

In-Group Bias (Social Circle Game)

This is the first and in my opinion, the most easily used bias out of all of them I'm discussing. And yes, we are talking about what is called social circle game. You see a social circle is basically where all of your friends are in.

Everyone has a social circle. And to the real world, you have a hard time trusting others outside your friend group don't you? Because now you know about why we place value on good looking people but we tend to value people we personally know as familiar. More on the familiarity principle later.

Social circle game is this idea that you are meeting women in your social circle. You see years ago, a female friend of mine set me up with her friend and we went on a date. 

The whole goal of social circle game creates this world of an in-group bias. What is in-group bias? That is in social psychology, we tend to favor those that are familiar and similar to us as in the in-group. 

As you place your friends higher up in your social hierarchy, you favor them as more valuable. In-group bias creates the world that you are in a unique ecosystem of having your friends and the events you go to with them.

Liking / Loving Tendency

We often tend to overestimate how much other people agree with us and think that most people share our same values. This is called “ the False Consensus effect

When the “false consensus effect” comes into play, you tend to overestimate how many people agree with you or you may think your behavior or beliefs are common. This can often trigger liking tendency.

This bias comes down to the tendency that we all comply with those we love. And we also ignore their faults of those people we like. We often favor people that we like and/or love.

What is actor-observer bias? When you are the actor, you are more likely to see your actions as a result of external and situational factors. The tendency to attribute the behavior of others to internal causes, while attributing our own behavior to external causes. One can say actor observer bias triggers liking.

So how do you trigger likability? You see, I'm not encouraging you to make someone like you like in the book, How To Win Friends and Influence People. I'm encouraging you to demonstrate liking by showing people that you can have others come to the conclusion that they are like you.

When you trigger liking in a woman, they are more compliant. That means if you can demonstrate liking, you are ahead of most guys. Why? You see most guys try to do woman favors to demonstrate liking, but you and I both know that's not how it works.

When False Consensus Effect Stops Working

Have you ever had someone agree with you too much? Or they TRY to change their preferences to match yours?

This is when the pervasive cognitive bias no longer works in social dynamics. Develop your own ability to start teasing and poking fun with girls.

A good way to show people that you are a likable dude without being too agreeable, is you reveal similarities, but then break rapport. Let's say you meet a woman named Amy and she is born in the same month as you.

Revealing that you are born in the same month will increase liking in her mind. Her availability heuristic to assume you are higher value goes up tremendously.

Congratulations, you've just built rapport with her. However, it's important to remember that breaking rapport is also just as powerful as building rapport. So don't forget that.

“Oh you like lifting weights? I love lifting weights too, hi five. You're awesome.”  

Fuck that. This is the wrong way to try to breaking rapport and tease women effectively. I'd rather you say this..

“That sucks you're in to lifting weights..” 


“Because if you and both did kettlebell swings together, you'd probably launch the weights in to the mirror from you staring at my impeccable form. And then we'd get the cops called on us.  It's a bummer we can't workout because you're kinda cute.”

So let's address this, because most guys don't know this. You never want to build too much rapport with women as this often lands you in the friend zone and it's hard to get out.

The Halo Effect attributes to Liking Tendency

A study of Canadian federal elections found that attractive candidates received two and a half more votes because they are more attractive.

You see, The Halo Effect is that damn powerful. It works in to every cognitive bias. Here's what happened man...

They surveyed the voters and 73% of them denied in the strongest possible terms that their votes had anything to do with physical appearance. 

What can we conclude? People are straight up lying to themselves. You see human behavior doesn't lie.

Three quarters of the voters strongly denied that it is not about their looks. 

I have a reality check to tell you man, and this is why I always say looks matters.

Even though in this study people lied, the actual human behavior says otherwise. 

This happens because we need to protect our self-esteem , but can also lead to poor self-evaluation. Let's cover a few more cognitive biases for a second...

People tend to have their own cognitive biases, as you can tell, and they often lie to themselves about physical attractiveness stereotype.

Mere Exposure Effect triggers Liking/Loving Tendency

This is a cognitive bias by which people tend to develop a preference for things merely because they have been exposed to it.

It's literally exactly what it sounds like. People show an increased liking to when they are exposed to it more.

The mere exposure effect, or "familiarity principle," occurs when "repeated exposure of the individual to a stimulus object enhances his attitude toward it.

What can we gather from this? If you're continuously exposed to the same women at the same venue, it raises likability. A very powerful cognitive bias indeed.

People talk at certain events and certain nightclubs that they go to and possibly evaluate men consistently to make sure you aren't creepy.

For instance, let's briefly cover hindsight bias... women frequently anticipate how men will behave based on behavior in social settings.

Let's not forget that girls place more value on their friends in their own group. Hindsight bias occurs when people tend to feel a certain outcome was obvious and expected, but only after it has taken place.

It's like you want something from her. It's the classic 'creeper' example. Don't have a taker mentality man. This makes you look unattractive. Other factors often occur such as the availability heuristic which guides her decision making process.

Girls will focus on external factors and external events around them, so if you want to be liked by them, don't have ulterior motives.

Reciprocation Tendency

We often want to return the favor of people that do us favors for us. It really is that simple. You should start asking for favors.

Without asking for favors, you'll get negative outcomes in your social life. The reason? It's simple, when you ask for favors, you display your own beliefs that you know you're worth to ask to be taken to a nice dinner date.

I do this all the time. The other day my girlfriend wanted my help with her moving. 

I said to her, “Sure but can you cover lunch since I'm helping you out?”

And because I said that, this is where it works. You don't want to do women favors too soon.

In my case, I am in a relationship, so it's a one-for-one. I still do this even in a relationship. 

However, if you are first meeting a woman, then you cannot do them favors too soon, especially if she asks you to buy her a drink.

Don't buy women drinks right away. Especially if she see's that you'll do it (since you are victim to The Halo Effect) she will ask you for more favors and see you can be walked on.

My friend, if you can get women to do you favors for you first, and they are request responsive, you trigger strong attraction. But do this when you see attraction signs.

This triggers effortless attraction. However, you can mis-use this the wrong way. You can buy a woman a drink, and then she feels that pressure, which means she feels indebted to return a favor.

Here's the thing, in Robert Cialdini's Influence*, he states that the rule can trigger unfair exchanges and when you ask women favors, they intuitively tell that you want something in return. Cialdini calls these guys “exploiters of the reciprocity rule.”

Reciprocation is one of the strongest social cognitive biases that can be used for wrong intentions, but can be also used the right way to trigger attraction.

Don't exploit the reciprocity rule man. This is what a lot of men get wrong. If you do a favor for a woman with the expectation of indebtedness, you killed her respect for you. No attraction will happen, your just being a lower status beta-male.

It's time you start paying attention to girls when they ask for shit out of you, remember that she wants to see if you will be her little bitch. Instead, stop making poor decisions, show masculinity and ask for favors.

When it comes to doing women favors, there is this concept of hoop theory I may write an article on. Comment below if you want me to cover that or email me at AdamSkoda@MasculineMindsetCoach.com.

How To Use Reciprocation with Women The Right Way

The most powerful way to cause reciprocation as you know is NOT by giving them gifts. Instead, the value you can bring women is  leading them with your masculine presence.

Show them the world, show them new places they've never been to, and show them experiences they've never had. This is what women want, but they won't say it to you.

Women will see that you know how to lead them. When you lead women to where they want to go, you are showing her that you are masculine. Women will then reciprocate and want to spend quality time with you more often.

Let me tell you something man, women want a leader. Not a follower. This is why I say this often, follow your own lead and never supplicate to anyone.

Don't let existing beliefs people often try to tell use on you that you shouldn't show a masculine mindset in today's dating scene.

Social Proof Tendency

This is not just about women finding you attractive. This is also not just about people saying how awesome you are. And it's not about having the coolest car that every guy wants to have.

What social proof REALLY is when you go down to it is all people have a natural tendency to want to do what other's think is correct when it all boils down to it. It's because people crave acceptance from others.

This is why so many women go on social media. Social proof falls under mental shortcuts for girls to see you as higher value. Nice work, you'll get girls paying attentions to you. This is called Self Serving Bias.

Self Serving Bias Enhances Self-Esteem

This is a cognitive bias in which individuals attribute their successes to internal factors, which is one of the less common cognitive biases. You feel good because you believe she is giving you the frame.

That's the self serving bias in social dynamics. However, let's not forget that girls often show guys what they want to see and they can go back to phone scrolling.

Most people are drowning in their phones and worrying about likes and follows, which puts them in a constant approval-seeking state because of social proof. Do you see that now?

I always say this on my blog how when you seek approval it's horrible for attraction, especially as a man. Why is that?

Because you are not internally validated, you are externally validated. You are living upon the reactions of others to get in a better state than you are right now. 

We don't want external forces always dictating your mood. The paradox is to maintain masculinity by being internally validated and don't make poor choices because girls validate you.

Sometimes they are just being nice, and they are not flirting with you. Often, this happen because men tend to misread girls and not remember previous predictions, men can often want to be too stubborn.

The hindsight bias is what makes us think that a particular event was more predictable than it actually was.

How To Use Social Proof Properly With Women

Now that you know the idea behind social proof, it's time that I tell you how to properly use it. Because most guys go overboard with this in an immature way.

The right way to use social proof with women is you imply in your conversations with women that you are being pursued, better yet, you are not having it. They just can't leave you alone my dude. That's social proof well done.

So don't say it like this, “I've had this woman I met suck my dick three nights ago within one hour of meeting her.” Classy move bro, that's honestly disgusting and you don't get any attention from women, just a comment like, “go away you weirdo.”

Instead, imply social proof. Convey, do not say. Let your phone blow up. For example, have a girl text you when you are in the middle of a date.

Powerful mental shortcuts in the female mind that you are a man that is in-demand. For example, one time I was watching television coverage and this girl I was seeing saw my phone blow up from social media and she asked, "Who is that?"

I told her, "Don't worry about it." Now she started paying attention to me. Social proof is a cognitive social bias.

Reward and Punishment Tendency

 Sounds fucked up, I know, so let me tell you what this actually is and what it isn't. You see, so many men have emotional rage when they get mad at women, and this is not punishment in the way you think, because most of you will mistake this for being a controlling dick.

We assume this cognitive bias with negative things, which happens as an attempt by our brains to simplify all the information it receives every second. It's a systematic error in our thinking that influences and affects how we make decisions and how we think about the world around us.

This cognitive bias often can be useful when you're her beta-orbiter. My friend, don't orbit around her like a fucking creep. Instead go on job interviews, find a job you love. Fast decision makers often get shit done, they don't worry about some girl that has no intentions to have sex.

I have news for you brother, masculinity is calm under pressure. Masculinity is grounded, centered, and completely chill. Some of my best friends that are very masculine are not induced with rage. They control it and they discipline themselves to keep their anger in control.

Now that I got that out of the way, this tendency can literally shape human behavior if you do it the right way. You simply reward women when they show optimism bias for example. In case you don't know what optimism bias is in social psychology...

Here's what it is. Optimism bias is when girls assume positive outcomes and they are less likely to experience negative events. Heck they reframe negativity in to a good thing to better herself.

And you punish (DON'T TAKE THAT LITERALLY) the poor behavior that you don't want women to do. And you potential women reading this, I tell you the same thing, this is how you treat men in the way you want them to behave.

How To Use Reward and Punishment Correctly

Here's how you reward behavior, I often tell my girlfriend, “I love it when you wear make-up, it make's you look sexy.” You see this is what women want to hear. When they are praised by their man, they fucking love it. You praise them for positive attributes.

That's why this is also one of the most powerful psychological biases, it's because it shows that you know what you like, and what you don't like, and you communicate that by having a strong frame.

I will give you another example, years ago I had a previous partner tell me a very rude comment about my family. Wanna know what I did?

I turned around and drove her home. I said, “Get out of my car RIGHT NOW.” You might say, damn, that's harsh. How would you respond if a woman said, “your brother should go kill himself?”

That's what I fucking thought. Don't feel bad for standing up for who you love man. Women want to know that you will stand up to them, not be a floor mat.

This previous partner is a great example of Status Quo Bias. Never heard of it? Status quo bias , reflecting a desire to keep things as they are and refuse change, even when it is for the best. This is why I let her go.

You see this is how to demonstrate a strong frame, and have a masculine mindset and naturally use these cognitive biases. When it all boils down to it, women love assertive guys but watch your rage man, don't over do it.

They just want to know that you will not take it too far. Because if you do, then she loses all attraction for you. That means to say I really have to say this one more time for this to sink in, when you stand up for yourself, do it in a way where you're not thrown off your composure.

Review All Five Cognitive Biases

Let's go over all five psychological biases:

  • In-Group Bias
  • Liking/Loving Tendency
  • Reciprocation Tendency
  • Social Proof Tendency
  • Reward and Punishment Tendency

The number one cognitive bias is The Halo Effect because now you know how it ties in to why women prefer men that are slightly above them in the social hierarchy. 

That doesn't mean you're better than her, it has nothing to do with that. It simply ties in to the concept of demonstrating higher value and that you know you are enough on your own.


The reason for sharing each cognitive bias thoroughly is for you to get a good understanding of human psychology. Every cognitive bias triggers strong attraction in girls.

But you have to use each of them properly and from the huge rants I said, by now you must understand how to use each psychological bias in the right way to get women turned on by your masculine presence.

People sometimes confuse cognitive biases with logical fallacies, but the two are not the same. A logical fallacy stems from an error in a logical argument, while a cognitive bias is rooted in thought processing errors often arising from problems with memory, attention, attribution, and other factors as well.

Feel comfortable to comment down below any takeaways and let me know if there is any questions you may have on any other blog topics you want me to cover. And you can email me at AdamSkoda@MasculineMindsetCoach.com.

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